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The Centre for the Less Good Idea is an interdisciplinary incubator space for the arts based in Maboneng, Johannesburg

  • CALL FOR APPLICATIONS | ASSISTANT CURATOR
  • AT THE CENTRE
    • COLLATION ARCHIVE (2024 - 2026)
    • SEASON ARCHIVE (2017 - 2025)
  • SO Academy
    • ABOUT
    • SO | ACADEMY BOOKINGS
    • TÊTE-À-TÊTE | ARTISTS TO PRODUCERS (2026)
    • SO | PRACTICE & TÊTE-À-TÊTE
    • THINKING IN (2020 – 2026)
    • IN CONVERSATION (2017 – 2025)
    • HOW | Showing the Making (2022 – 2026)
    • THE OPEN MOMENT (2024 – 2026)
    • SO ACADEMY ARCHIVE (2021 – 2024)
  • THE CENTRE OUTSIDE THE CENTRE
    • ABOUT
    • 2026
    • 2025
    • CFLGI x FONDATION CARTIER (2024)
    • 2024
    • 2023
    • 2022
    • 2021
    • 2020
    • 2019
  • FOR ONCE
    • ABOUT
    • FOR ONCE ARCHIVE (2017 - 2024)
    • A KAFKA MOMENT (2021)
    • A CONSIDERED 3 MINUTES (2020/2021)
    • THE POETRY MINUTE (2021)
    • A GODOT MOMENT (2020)
    • ODD PORTRAITS OF THIS PLACE (2021)
    • THE HIGHWAY NOTICE PROJECT (2020/2021)
    • THE LONG MINUTE (2020)
  • Tickets
  • THE TEAM
  • FRIENDS OF THE LESS GOOD IDEA
  • About

Please feed your sons the same softness you feed your daughters.

In December 2020 and January 2021, one of the artworks occupying the M2 West Freeway, facing traffic travelling West, Faraday billboard was a collaboration between artist Linda Rademan and poet Upile Chisala. Rademan used embroidery to illustrate Chisala’s poetry:

Please feed your sons the same softness you feed your daughters.

Linda Rademan is an illustrator and full-time artist. Here Linda combines the subversive strategy of embroidery as fine art with the actual act of stitching in order to ‘suture’ alternative identities.

Upile Chisala is a storyteller, sociologist and activist. Upile’s hope is to tell stories from the margins and through her work help others and herself come to terms with pasts, celebrate presents and confidently dream beautiful futures.

⁣⁣Curator | Bronwyn Lace
Production Manager | Shruthi Nair
Cinematography and Editing | Noah Cohen
Cinematography Intern | Bukhosibakhe Kelvin Khoza
Photographer | Zivanai Matangi
Sound Designer & Engineer | Zain Vally
Assistance & Transportation | Boss Lekhoaba